Behind the Scenes Spotlight: James Jones


18 Comments Jul 27, 2017

Written by Kristina Byrd for Heaven’s Treasures

James Jones, CEO and owner of Heaven’s Treasures Thrift and Value stores is the company’s first story being “spotlighted” for our supporters. Built with the mission in mind to offer second chance employment to those in need, Heaven’s Treasures continues to strive to fulfill this as a key goal. Heaven’s Treasures isn’t just a place where you can purchase gently used clothing and household items. Nor is it that corner value outlet store. It is a place where people can make an impact in their community, and a place where someone in need can attain a second chance at life. The Thrift and Value store is much more than just a business. James Jones had a vision, a purpose, and a passion. Out of that came Heaven’s Treasures – a living, breathing story of love, belief and redemption.

James (Jim) is a prayerful man. Over the years, through the discipline of a consistent prayer life, he has learned to recognize God’s nudgings as things are laid upon his heart as he prays and reads the Bible. Being open to God’s “plans and answers” even when they do not line up with his own are only a few of those lessons. Thus, was born the vision of Heaven’s Treasures.

“Never in a million years,” he said when asked if he thought he would ever go into retail. It wasn’t Jim’s first choice, but retail is where God has led him. As one of seven children growing up, Jim was no stranger to second hand clothing. It’s no stretch to see how Jim could envision the need for a chain of respectable, gently recycled clothing and other items. A man of God, striving to live out his faith, Jim saw more than just another thrift store. He saw a chance to change lives and support others through employment, supporting local charities and offering affordable quality merchandise.

“I’ve needed second chances of my own,” James said. At times throughout his life, he struggled and needed someone to believe in him. God provided mentors and people who supported him and this greatly helped him build the confidence he needed to grow. Through these experiences of his own, Jim wanted the ability to give back; to allow those who were down (but not out) – but willing to learn from their mistakes – to get that hand up that they needed to get back on their feet. Through his experiences, he recognized in others the very same disbelief he once suffered.

Disbelief in one’s self can be caused by many factors, including a life of bad choices. And those choices can follow a person, showing them over and over that the world isn’t going to forgive them. Such was the case with a woman who was homeless when Jim met her. In and out of prison, but repeatedly on the streets for many years, she was in a shelter when Jim found her. Seeking change, she needed someone to believe in her. She needed someone to help her realize the right choice she was trying so hard to make happen. With his own choices in mind, Jim offered her the second chance, the helping hand, and the belief in herself. He drove her from Delaware, where their paths had crossed, to a Heaven’s Treasures store and gave her a job. He lent her his own belief and she rose to the occasion. She showed up for work and was dedicated to her job. Over time, the woman was able to go on to other employment because of the accomplishments she made at Heaven’s Treasures. James had said, all this woman needed was someone who was willing to look past her criminal record and her mistakes of the past and simply want to see her succeed and move on to a better life. As he retells the story to others, he says the words with simplicity and humility, because he is trying to “do unto others” as Jesus asks and living in love with fellow humans, not passing judgment on others.

Jim’s vision for his business is an extension of his own strides in the Christian walk of life. Moving forward, he would like the business and his life to honor God in every way. From the employees who work hard and who have been shown grace, to the customers who can be assured their purchases are supporting those whom the world had set aside, the Gospel of Jesus Christ is spread and lived. The message is simple – Jim wants every person to know that they are Treasures of God. They are loved. They have value because God created them and wants the very best for them. He wants people to know they are more than the sum of their mistakes. Heaven’s Treasures is a way for us to reflect the love of Jesus Christ to the world in which we live.

“For where your treasure is, there your heart will be also.”
Matthew 6:21


  • Joan Hellwarth
    Jul 29, 2017 at 12:36 pm Reply

    What charities do you support in our area?

    1. Rick Rogers
      Aug 7, 2017 at 12:53 pm Reply

      Chosen 300, Chariots of Hope and ChoiceOne

  • Elaine Goodman
    Jul 29, 2017 at 1:18 pm Reply

    What a wonderful man you are Jim,To help others.I love shopping at Heaven,s treasures,Also I do donate a lot to your store.Thank you for your kindness.

  • Kathy Spataccino
    Jul 29, 2017 at 1:26 pm Reply

    I was formerly a volunteer. One of the things that Impact did for me was give me yarn for my knitting group at church for prayer shawls and baby blankets. Will you still agree to pass these things on? I have a letter on file from my church.. I collect them only about once a year.
    Also I donate your greeting cards to various senior centers and rehabs. Would I still be able get those too?

    Thank you very much.

    Kathy Spataccino

    1. Rick Rogers
      Aug 7, 2017 at 12:56 pm Reply

      At this present time, we are very low on yarn. I would suggest checking back every so often to see what we have.
      Thank you for the work you have done as a volunteer at Impact and in the community.

  • Darlene Van Dyke
    Jul 29, 2017 at 3:09 pm Reply

    I am so blessed to read this article! Praise God for Christian business owners! My husband and I run a ministry called Christian Life Prison and Recovery Ministries, Inc. and know very well that God is in the business of restoring lives! Hallelujah! My prayer is that God will bless Heaven’s Treasures with great successes, not only financially, but also fulfill His divine plan!

    Very truly yours,

    Darlene Van Dyke

  • Karen Stauffer
    Jul 29, 2017 at 3:22 pm Reply

    I hesitate to shop here any more, knowing that profits will be used to fund religious Christian propaganda.

  • Marian Boess Winter
    Jul 29, 2017 at 3:38 pm Reply

    So pleased to have such a wonderful organization in our community to help people

  • Marian Boess Winter
    Jul 29, 2017 at 3:40 pm Reply

    So pleased to have an organizaion in our community to help people

  • Carlotta Stellato
    Jul 29, 2017 at 6:01 pm Reply

    I will support Heavens Treasures as I shop there all the time. I have found things that are as good as new. If it helps others in life, it also helps me. Thank you for your special business of helping others. A much needed blessing in our community.

  • Phyllis pinto
    Jul 30, 2017 at 3:45 am Reply

    Please stop the Christian radio when I am shopping.

    1. Rick Rogers
      Aug 7, 2017 at 12:52 pm Reply

      I am sorry that the music bothers you. We are working on mixing the music in the future. Thank you for your feedback.

  • Bob Sofronski
    Jul 31, 2017 at 2:45 am Reply

    My Name is Bob Sofronski and I am Director of Christian Life Prison and Recovery Ministries, Inc. I am also an ex-addict (20 years clean) after being incarcerated in 1997. I would like to connect with CEO, James Jones. We have a local Music Fest ” A Benefit to Help Fight Addiction’ in Bensalem on Sept 9th. I think this would be a great opportunity for the new CEO to be a part of this Life Changing event. We work with those incarcerated and coming out of, in Phila and Bucks Co. Also with those trapped in the grips of addiction in our communities. Our ministry website is and the music fest website is My cell number is 215-833-2512 and my email is
    I hope to connect with him as soon as possible. Blessings and Peace to all of you!!

    1. Rick Rogers
      Aug 7, 2017 at 12:50 pm Reply

      I will pass this on to our CEO.

  • Anita wessner
    Aug 1, 2017 at 11:34 am Reply

    God bless you, James! Such a beautiful story of redemption! It’s so good to hear the history behind your store and to know that all donations and proceeds are contributing to offering grace to others in the name of Jesus. I’ll continue shopping and donating to this great work but now with greater joy.

    1. Rick Rogers
      Aug 7, 2017 at 12:50 pm Reply

      Thank you Anita! Its definitely a team effort between donors, shoppers and employees.

  • Damaris
    Dec 3, 2017 at 5:44 pm Reply

    Amazing story, God will always love you and will be there for you for what you have done and all those u have given a second chance in life. I love going to your store and listen to the gospel music while shopping. I’m so glad u started this chain of stores, and all the people who also take the time to donate to your stores. The prices are great, Im able to afford to buy many things for me and my family especially clothes.
    Thank you!!!

    1. Angelica Koffel
      Jan 8, 2018 at 12:56 pm Reply

      Thank you Damaris, we are glad to hear that. God Bless!

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